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Yep, we’re doing it again. MadWorld returns to the Hard Rock Hotel San Diego April 13-15, 2014 and you’re invited to join the “Mad”ness! MadWorld 2014 is the premier technical communication and content strategy conference for technical writers, documentation managers and content strategists.

At MadWorld 2014, you’ll be treated to inspiring educational sessions, fun events, and all the networking you can handle.

We’ve put together a stellar cast of speakers just itching to share their knowledge with you, so let’s get to know one of them, shall we?

LynnCarrier2014Lynn Carrier has 16 years of experience in technical communication. She joined Illumina in 2009 as the manager of the Technical Publications team and has recently transitioned to a new position as the Senior Manager of Science Marketing Content. Throughout her career, Lynn has focused on process and infrastructure improvements that streamline content development and improve the quality and relevance of the deliverables produced. She helped lead the conversion from traditional authoring to structured authoring with content management at three separate billion-dollar corporations, including Illumina, where productivity increased by 50% after implementing a MadCap Flare-Team Foundation Server authoring environment. Lynn recently designed and led the development of a custom documentation solution at Illumina, using Flare as the back-end CMS and LogicNets for the front-end wizard.

DSC01661So what was your favorite part of MadWorld 2013?  One of my favorite sessions was the block of time that MadCap set aside to collect feature requests and feedback. It’s reflective of the way that MadCap supports their customers and really strives to do their best for us. They handled the feedback with grace and enthusiasm; I just thought it was really classy.

What Makes MadWorld different from other industry conferences? I find MadWorld to be, by far, the most relevant to what my team and I do on a daily basis. There were sessions to help newer writers on my team hone their skills, and there were sessions for advanced writers and strategists that inspired us to do more with the tools we have at our disposal. The location and atmosphere were stellar, too.

Tell us a little bit about your MadWorld 2014 sessions. I’ll be presenting at two sessions. One is aimed at teams that are new to Flare – I’ll be sharing best practices for project planning, including why it’s important to determine naming conventions, folder structure, and a reuse strategy up-front. My other session is to demonstrate techniques we’re using to build custom documentation from our Flare project. We’re really proud of what we’ve done in both regards – how we set up our authoring environment and how we’re using it to deliver just what our customers need – and are looking forward to sharing our experiences with other MadCap users.

Excluding your sessions, which MadWorld sessions do you find the most intriguing? Two sessions that caught my attention right away are Pam Coca’s session Things You Need to Know That You Don’t Know You Need To Know and Ellis Pratt’s session Bust a Move: From Technical Communication to Content Strategy because they both highlight ways that Tech Comm folks can elevate their role and bring more value to their organization. That’s important for the organization, but it also helps increase job satisfaction to push yourself to do better and lead a change, rather than react to it. I’m looking forward to what they have to say.

Do you plan on doing anything fun (besides MadWorld, of course!) while you’re in San Diego? I am fortunate to live in San Diego, so I’ll probably just be taking IMG_5887the trolley home after the MadWorld evening events. For out-of-towners who will be here, I recommend a walk along the bay from the convention center to the Midway. It’s a nice walk, with lots to look at – especially on a weekend afternoon. Also, the Hard Rock is right next door to Petco Park, where the Padres play. The season will be just starting and it’s a beautiful ballpark. If the team is in town, I suggest catching a game. Come to think of it, maybe I’ll take my own advice.

MadWorld 2014 is at the Hard Rock Hotel, so we have to ask you a music question. What are your 3 favorite songs in the whole, wide world? As a huge music lover, this question is torture. Three of my top picks, though, are Norwegian Wood by the Beatles, A Boy Named Sue by Johnny Cash, and Back to Black by Amy Winehouse.

Lynn on LinkedIn 

About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: December 12, 2013

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