Our passports are about to get a bit of a workout! The MadCap Software crew will be making appearances all over the world over the next several months, but October and November are especially busy. Join us at the following events and make sure to stop us and say “hi!”


lavacon_2013October 21–23, 2013 Portland, OR

LavaCon 2013 offers expert training on content strategy and multichannel digital publishing. Choose from 112 sessions and workshops—their largest program to date!

MadCap Software Product Evangelist Jose Sermeno’s educational session is Monday, October 21:

It All Comes Down to Return on Investment (ROI): How Smart Companies have a Content Strategy to Increase Productivity and Reduce Costs

As “content strategy” supplants “responsive design” as the latest buzzword in technical JoseSermeno2014communication – understanding how to effectively increase ROI from your process and tools is essential.  Reducing support costs, cutting project development time, and simplifying your translation workflow are just a few objectives companies strive for when implementing a sound content development strategy. Join Jose Sermeno of MadCap Software as he spotlights major trends and showcases case studies from companies utilizing concepts of single source development, topic-based writing, social collaboration and translation management to increase ROI and be successful content developers.

MadCap Software One-day Training Seminar

MadCap FlareOctober 31, 2013 Helsingør, Denmark

Five different companies who have all been using the Madcap products for some time will present their own solutions and tell in their own words how Flare has solved their challenges.
We are happy to announce the following confirmed speakers:

  • Mike Hamilton – Partner and Product Evangelist at Madcap Software, USA
  • Mads Holm Sørensen – Documentation Manager at SimCorp A/S, Denmark
  • Gillis Rudh – Senior Technical Writer at Avalon Innovation AB, Sweden
  • Mette Nyberg – Senior Technical Writer at Schneider Electric A/S, Denmark
  • Kim Stian Haugland – Product Manager, Technical Dept., Norway
  • Thomas Bro-Rasmussen – Localization Manager at Otometrics A/S, Denmark


tekomLogoNovember 6-8, 2013 Wiesbaden, Germany

The tcworld meeting with the concurrent tcworld and Tekom trade fair is the largest event and the marketplace of choice for technical communication world.

MadCap Software’s Vice President of Product Evangelism Michael Hamilton’s educational session is Wednesday, November 6:

Publishing to Mobile Devices: Best Practices and Strategies

This session will begin with an over view of the mobile space and the unique challenges andMikeHamilton opportunities in publishing content to mobile devices. The various kinds of mobile devices will be discussed while analyzing why a “one size fits all” approach will never be optimal. With the correct techniques and strategies your content can be optimized for multi-channel publishing including phones, tablets, and embedded devices. We will cover topic content layout techniques, CSS techniques, The Importance of Skin files, and the various publishing formats and When each would be appropriate.

MadCap Software Product Evangelist Jennifer White’s educational session is Friday, November 8:

Social Media and Your Documentation: Why Should You Care?

You provide information, but your audience wants so conversation. Embracing social mediaJenniferWhite2014 can be intimidating, exhausting, and difficult, but in this session we’ll explore the Reasons Why Incorporating a social layer into your documentation is well worth the effort. So we’ll explore: * How Enhances collaboration both your documentation and customer satisfaction. * Why You Should Encourage users to talk-even if it’s negative. * How tracking user activity helps you create more useful documentation. * Why it’s important to define your role in a community built around your documentation.


iconNovember 6-9, 2013 San Antonio, TX


  • Connect with over 1,500 colleagues from around the world
  • Renew your motivation by meeting people and sharing your experiences
  • Build partnerships that will help you personally and professionally
  • Choose from 175 sessions featuring a variety of languages, topics, and skill levels
  • Be inspired and challenged to raise the bar of your work and to consider new ideas
  • Join discussions that matter to you and your profession


madworldLogo2014While you’re planning which conferences to attend, don’t forget to add MadWorld 2014 to your list! MadWorld 2014 is the premier technical communication and content strategy conference for technical writers, documentation managers and content strategists. Join us in San Diego and “step behind the ropes” at the stylish music-themed Hard Rock Hotel for a learning conference with industry thought leaders, company representatives and MadCap Software product evangelists. Network with your peers, share insights, meet MadCap staff, and enjoy nightly events with some genuine San Diegan hospitality. Get more information and register for MadWorld 2014 here.


About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: October 2, 2014

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