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MadWorld 2013 is almost upon us! What is MadWorld, you ask? Only the most fun and informative technical communication conference you’ll ever attend, that’s what.

Join the MadCap team, industry thought leaders and your peers at the Hard Rock Hotel San Diego from April 7-9 2013 and stuff your brain with more skills, ideas, and best practices than you can handle.  Oh, and did someone say “networking?” ‘Cause there will be plenty of opportunities for that.

Let’s get to know one of our rock star presenters:

PaulStoeckleinPaul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of companies, including Anheuser-Busch, Edward Jones, and eHelp Corporation. Since the formation of MadCap Software in early 2005, Paul has headed its documentation department.

Tell us a little bit about your sessions:

Quit Working So Hard: An Introduction to Single-Source Documentation

This is really for newbies. It’s foundation stuff. It gets at the very heart of Flare and why you’d want to use this product as opposed to another. We’re going to go over the basics of single-sourcing—what it is, how it works in Flare, and why you’d be smart to work that way if you aren’t already. Single-sourcing does take some amount of time and effort to get things set up. But I’ve found that with single-sourcing, I can do five times the amount of work that I could normally do without it. Or a better way to put it, I can finish work five times faster and get home early enough to listen to my neighbor complain about where I parked my car.

How Did You Do That

I asked myself what kind of session I would want to attend at MadWorld, and this is what I came up with. In this session, we will look at some different outputs and then cover the exact steps to get those results. It’s as simple as that. I hope to cover a wide variety of tasks in the 50 minutes allotted. There will be something for everyone. Some easy stuff. Some advanced stuff. Some online stuff. Some print stuff. And some other stuff. I hope you like it.

Besides coming to see your spectacular sessions, why should someone attend MadWorld? Well, first of all, this is the one time when you’re going to be able to talk face-to-face with the foremost experts on Flare and other MadCap products in one place, including the people who make and maintain the products—developers, QA people, tech support people, the guy who cleans out the refrigerator, etc. Whether you’ve been using the products for a long time, or you’re just dipping your toe in the water, why would you pass that up? Another reason, it’s in San Diego. C’mon, San Diego. This is the best place on earth.

Excluding your session, which MadWorld session are you most interested in attending? Oh, lots of ‘em. I think Matthew Ellison’s session on Global Project Linking looks very interesting.

In your humble opinion, what’s the coolest thing about working at MadCap Software? First, everyone here genuinely cares. We listen to our customers and we really go out of our way to give them what they need and want. Second, dogs at work. My little beagle puppy, Mabel, is very helpful when she comes with me to work. She’s in charge of untying my shoestrings and creating context-sensitive Help.

What’s one “must-do” for MadWorld attendees visiting San Diego for the first time? Take a boat across the bay to Coronado and hang out on the deck at the Hotel Del.

If someone really enjoyed your sessions and wants to buy you a drink at MadWorld Happy Hour, what cocktail should they order? I’m not a big drinker, although I should probably start. After a Flare release I’ve been known to guzzle cough syrup. Just kidding. I like red wine and iced tea. That’s about as wild as I get. Arnold Palmers are good too.

Is there anything else you’d like to add? Guster is my new favorite band. Found them on Pandora. But I found out they started out way back in the early 90s. That’s how far behind I am. Oh, and I like The Daily Show.

Paul on Facebook

Paul on Twitter

Paul on LinkedIn

Space at MadWorld is limited, so register now!

About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: October 15, 2014

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