MadWorld 2013 is almost upon us! What is MadWorld, you ask? Only the most fun and informative technical communication conference you’ll ever attend, that’s what.

Join the MadCap team, industry thought leaders and your peers at the Hard Rock Hotel San Diego from April 7-9 2013 and stuff your brain with more skills, ideas, and best practices than you can handle.  Oh, and did someone say “networking?” ‘Cause there will be plenty of opportunities for that.

Let’s get to know one of our rock star presenters:

NeilPerlin Neil Perlin is an internationally known consultant, strategist, trainer, and developer for online content in all forms from traditional online help to mobile. To this, he brings 33 years of experience in tech comm, 27 in online formats and tools past, present, and future (having represented STC to the WorldWide Web Consortium for four years). Neil is MadCap Certified for Flare and Mimic, Viziapps Certified for the Viziapps Studio mobile app development platform, and certified in various other help authoring tools. He provides these services through his company, Hyper/Word Services. He is an STC Fellow and the founder and manager of the Bleeding Edge stem at the STC summit.

Tell us a little bit about your sessions: I’m doing two and a half sessions that explore some of the more esoteric or unfamiliar features of Flare and the overall suite. Some of these features are simply mechanical, but others can have larger strategic effects on a company’s content direction. In a nutshell…

What the %&#! Does This Do? Flare is chock-full of features that look useful or intriguing but whose purpose may not be entirely clear. This session describes ten of these features to explain their mechanics and their benefits, ranging from increasing authoring efficiency to positioning you and your content strategically for the future.

Single-Sourcing with Images & Multimedia Managing images and movies in help projects can be time-consuming. In this session, we’ll look at how Capture and Mimic let you programmatically integrates images and movies into Flare projects in order to make your work faster and more efficient.

Consulting 101 – Going Out On Your Own (with Nita Beck) Intrigued by the idea of going independent? Controlling your destiny and schedule? An end to office politics? No more commuting (maybe)? It sounds good, and it can be, but what’s actually involved? Do you have the temperament for it? The discipline? Drive?

This presentation discusses key issues in deciding whether to go independent and how to make it work. Even if you don’t plan to go independent, many of the topics, such as career flexibility, branding, and staying current, may apply to you.

Besides coming to see your spectacular sessions, why should someone attend MadWorld? To learn about cool and useful features in Flare and other tools in the suite, to share experiences with and learn from speakers, trainers, consultants, and other users, to possibly hear about new features in the wings (as suggested by the title of Mike’s session in the last slot on day 2), and to generally have a good time. You can’t beat that combination…

Excluding your session, which MadWorld session are you most interested in attending? They all look good. That said, I’m intrigued by Ellis Pratt’s “Flow-Based User Assistance” session and Dave Gash’s “Controlled Language” session.

In your humble opinion, what’s the coolest thing about MadCap Software? The forward-looking focus, as exemplified by features like QR codes and DOCTYPE support – things that seem to have little obvious application at first but which, on further examination, open up large new areas in which Flare developers can get involved.

What makes you most excited about visiting San Diego? San Diego has sights that hit three of my hot buttons. First, I got a train set when I was five. According to my parents, I was absolutely entranced and I’ve enjoyed model and real trains ever since. I’ve visited the model railroad museum in Balboa Park and it was outstanding. Second, one of my early career goals was to fly F4 Phantoms off aircraft carriers. I washed out, but I flew the Top Gun dogfighting simulator on the USS Midway and loved it. Finally, one of my other career goals was to become an astronomer, and my tourism indulgence on this trip will be to visit the observatory on Mt. Palomar. And I just love Asian food in general…

If someone really enjoyed your sessions and wants to buy you a drink at MadWorld Happy Hour, what cocktail should they order? Single malt scotch, Lagavulin or Laphroiag.

Is there anything else you’d like to add? Just that I’m looking forward to the conference, seeing old friends again, and putting faces to people whom I’ve only met remotely.

Neil’s website

Neil on Twitter

Neil on LinkedIn

Space at MadWorld is limited, so register now!


About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: September 11, 2014

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