MadWorld 2013 is almost upon us! What is MadWorld, you ask? Only the most fun and informative technical communication conference you’ll ever attend, that’s what.

Join the MadCap team, industry thought leaders and your peers at the Hard Rock Hotel San Diego from April 7-9 2013 and stuff your brain with more skills, ideas, and best practices than you can handle.  Oh, and did someone say “networking?” ‘Cause there will be plenty of opportunities for that.

Let’s get to know one of our rock star presenters:

SarahOkeefeSarah O’Keefe is the founder of Scriptorium Publishing and a content strategy consultant. Sarah’s focus is how to use technical content to solve business problems; she is especially interested in how to use new technologies to streamline publishing workflows and achieve strategic goals. Her latest book, published in September 2012, is Content Strategy 101: Transform Technical Content into a Business Asset. Sarah speaks fluent German, is a voracious reader, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.

Tell us a little bit about your session: My session is important because tech comm professionals need to start thinking about business requirements. Without this perspective, we are left clueless as to why our Very Important Initiatives never get approved. Learning to speak a little MBAese helps us get resources and thereby leads to better tech comm.

Besides coming to see your spectacular session, why should someone attend MadWorld? Given the slightly, er, madcap corporate culture, I am expecting a unique conference experience.

Excluding your session, which MadWorld session are you most interested in attending? It is SO hard to pick favorite speakers, and I see a lot of friends and colleagues on the roster. That said, the session from Thomas Bro-Rasmussen on localization looks interesting.

In your humble opinion, what’s the coolest thing about MadCap Software? I love the fact that MadCap Software doesn’t take itself too seriously. The company has added some much-needed entertainment value to the tech comm tools space! The beanies at the launch, the Die, Kadov, Die T-shirts…it’s been fun to watch.

What makes you most excited about visiting San Diego? San Diego is a great location, but I come to conferences for the people, not the venue. I’m looking forward to catching up with lots of my industry cohorts and having an opportunity for focused discussions about all sorts of things, some of which might even be techcomm-related. Oh, and I love Coronado; I spent a wonderful summer there with my grandparents when I was a kid.

If someone really enjoyed your sessions and wants to buy you a drink at MadWorld Happy Hour, what cocktail should they order? My favorite cocktail is generally the one in my hand, but I do like mojitos, gin and tonic, and anything with cranberry juice in it.

Sarah’s website

Sarah on Twitter

Sarah on LinkedIn

Space at Mad World is limited, so register now!

About The Author

Jennifer White

About Jennifer White

Jennifer White, a Product Evangelist at MadCap Software, has over 15 years of experience in writing, broadcasting, public speaking, marketing and social media management. Jennifer has also served as a social media manager, blogger, on-air host, writer and content provider for CBS Radio and Fox TV.

Last Modified: September 11, 2014

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