For those folks attending the STC Summit in Philadelphia make sure to swing by the exhibit hall and introduce yourself. We will have a full staff in attendance with representatives from sales, tech support, development, even executive management. Any possible question you might have for us, there will be someone in the booth who will have the answer.

It should be a great show. We are pulling out all of the stops as it were with a big 20 foot x 20 foot booth right at the exhibit hall entrance. We will have our in booth theatre up and running, we will have excellent take-aways (the usual t-shirts but this year we have added mouse-pads and even temporary tattoos for the adventurous), and five different prize draws throughout the show. The prize draws will be at the end of lunch and the end of exhibit hours each day and we will be giving away hundreds and hundreds of dollars worth of software at each prize draw so don’t miss them!

 This show will also be the official unveiling of our “rogue writer” logo gear, with the obligatory propeller. We will have a limited number of t-shirts and mouse-pads with this new logo, and even temporary tattoos of it as well. This was meant to be a bit of a gag but based on early feedback I think this gear is going to be far more popular than we anticipated so if you want something with the “rogue writer” graphic on it you should probably get to the booth early in the show.

Below I have also included the full schedule for the topics being covered in the booth theatre for those who want to start planning their STC game plan early.

MadCap in Booth Presentation Schedule

Monday, June 2 (Exhibit Hall Open 10:30-7:00)

       Time         Location             Topic
10:50 – 11:10    MadCap   Topic-based Authoring – The Key to
                           Booth      Advanced Single-sourcing
                                          Sharon Burton, Product Manager

11:35 – 11:55    MadCap   MadCap Software – Complete Product
                           Booth      Line Overview
                                          Mike Hamilton, V.P. Product Management

  1:35 – 1:55     MadCap     Top Five Features of MadCap Flare –
                          Booth        Through the Eyes of a Technical Writer
                                           Paul Stoecklein, Senior Technical Writer

  3:05 – 3:25     MadCap     MadCap Lingo Demo –
                          Booth        Translation and Localization
                                           Mike Hamilton, V.P. Product Management

  3:50 – 4:10     MadCap     MadCap Mimic Demo – Quick Tour
                          Booth        Patricia Dear, Product Manager

4:35 – 4:55      MadCap      MadCap Analyzer –
                         Booth         Content Analysis in Real Time
                                           Neil Perlin, Industry Expert/Certified Trainer

 6:35 – 6:55     MadCap     MadCap Flare Demo – XML-based
                         Booth        Authoring and Publishing 
                                          Mike Hamilton, V.P. Product Management

Tuesday, June 3 (Exhibit Hall Open 9:00-6:00)

     Time            Location                     Topic
10:05 – 10:25    MadCap    MadCap Analyzer Demo –
                           Booth       Automated Content Analysis and Validation
                                           Sharon Burton, Product Manager

10:30 – 11:30    Room       Advanced Print Publishing with
                          109B        MadCap Flare
                                          Mike Hamilton, V.P. Product Management

11:35 – 11:55   MadCap     Sharing Variables Between Flare and Mimic:
                          Booth       Single-source Publishing Across Media Types
                                          Neil Perlin, Industry Expert/Certified Trainer

 2:35 – 2:55     MadCap      MadCap Software – Complete Product
                         Booth         Line Overview
                                           Mike Hamilton, V.P. Product Management

  4:05 – 4:25    MadCap     MadCap Flare Demo – XML-based
                         Booth        Authoring and Publishing
                                          Mike Hamilton, V.P. Product Management

 5:35 – 5:55    MadCap     Cross References –
                        Booth        Putting Your Links on Steroids
                                         Paul Stoecklein, Senior Technical Writer
Wednesday, June 4 (Exhibit Hall Open 9:00-1:15)

       Time        Location               Topic
10:05 – 10:25   MadCap    MadCap Blaze Demo –
                         Booth        Advanced, Topic-based, Print Publishing
                                          Sharon Burton, Product Manager

11:35 – 11:55   MadCap    MadCap Software – Complete Product
                          Booth       Line Overview
                                          Mike Hamilton, V.P. Product Management




About The Author

About Mike Hamilton

Mr. Hamilton has over fifteen years of experience in training, technical communication, multimedia development, and software development. Prior to joining MadCap Software, he served as the Product Manager for Macromedia's award-winning RoboHelp product line. Mr. Hamilton is often a featured speaker at industry events, including TEKOM and STC.

Last Modified: March 22, 2011

This entry was posted in Events, MadCap Software. Bookmark the permalink.

Have Something to Say?

Your email address will not be published. Required fields are marked *