I have finally had the time to process a few pictures from the WritersUA trade show that was in Portland, Oregon this year so now I can write about it. The show turned out to be a huge success for us!

It was pretty much a non-stop whirlwind of a show as we kicked things off Sunday night and I don’t think any of us slept much until the exhibit portion of the show ended late on Tuesday. The exhibit opened early Monday morning. After the success of our in booth theatre last year we decided to do it again this year and the crowds were even larger!

MadCap Software Trade Show Booth

Exhibit Hall Presentation







Then after a full day of presentations, exhibiting, product demos, and talking to hundreds of people we showed our lighter side. We rented one of the upstairs meeting rooms for the evening and hosted, of all things, a MadCap Software Ping Pong Palooza party. It was really informal, chips, pretzels, open bar, and lots of schmoozing and chatting. Oh, and lots of ping pong as well.

MadCap Software Ping Pong PartyMadCap Software Ping Pong game







Tuesday was another long exhibit day but the day was capped off with a MadCap Software reception with food and drinks for the entire show. It was a great way to finish off a long three days.

MadCap Software Reception

All in all another great trade show. A chance for us to meet with customers face to face, listen to their requests, and occasionally help out with a tip here or a best practice there. If you get the chance to attend one of the industry events I hope you will come by the booth and introduce yourself, you never know, you might get invited to a ping pong party.


About The Author

About Mike Hamilton

Mr. Hamilton has over fifteen years of experience in training, technical communication, multimedia development, and software development. Prior to joining MadCap Software, he served as the Product Manager for Macromedia's award-winning RoboHelp product line. Mr. Hamilton is often a featured speaker at industry events, including TEKOM and STC.

Last Modified: March 22, 2011

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