Whew! Things are busy right now. As I mentioned in my last post trade show season is a really busy time. In fact, I am updating this blog from Atlanta as I am here for the Currents event.

The Techshoret show in Israel went amazingly well. The people were great, the weather was great, the venue was great, all in all an excellent experience. I want to say thank you to all of the wonderful people who took the time to attend my sessions and speak with me throughout the event.

But now, the show that has been keeping me busy (and somewhat delinquent in posting more regularly) since my return is the WritersUA show. If you are going to be at the show make sure to swing by the MadCap Software booth and get the scoop on all of the events we have planned. We are starting early and going non-stop through the entire show. In addition to the exhibit booth and the theatre we set up we will also be hosting an extremely informal “Ping Pong Palooza” on Monday night after all of the official show festivities have ended. For those that don’t know Ping Pong is a major past time among the MadCap staff (especially the developers). In keeping with that interest, and our somewhat irreverent ways, we have commandeered a “meeting room” in the hotel Monday night and we have already arranged to get a ping pong table delivered and set up. You can watch the MadCap staff battle each other (while you drink our beer and soda) or if you are a brave soul you can challenge one of the MadCap staff to a game. We will even have prizes for anyone who can beat one of the MadCap staff. There is even a rumor that if anyone can beet our CTO, Bjorn Backlund, they will even get to choose their very own feature for the next release of one of our products…but check the fine print with Bjorn. ;0)

We will also be hosting a drinks and snacks reception for the entire show on Tuesday night so folks can again drink our beer and talk to the MadCap staff. This has become a somewhat unofficial kick off point for the completely unofficial Australasian Cultural Evening event…something about Tony Self being able to smell free drink coupons from a mile away or some such. ;0)

In any event, if you will be at the show make sure to stay current on all of the activities, and if you aren’t going to be there, well, we are currently making plans for the STC show as well so there will be another opportunity!

About The Author

About Mike Hamilton

Mr. Hamilton has over fifteen years of experience in training, technical communication, multimedia development, and software development. Prior to joining MadCap Software, he served as the Product Manager for Macromedia's award-winning RoboHelp product line. Mr. Hamilton is often a featured speaker at industry events, including TEKOM and STC.

Last Modified: March 22, 2011

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